Easy School Registration

Building a website for dance school registrations plugin

July 2020 – Dec 2020

Easy School Registration is a powerful WordPress plugin for managing student registrations to dance courses and lessons. The founders decided to invest into new website to boost sales and increase credibility.

I have started by conducting a survey across current customers, analysing usage data from the previous website and evaluating the competitors’ websites. Then I prepared personas and jobs-to-be-done. From these, I have defined user flows and later wireframes. Finally, I have created a visual style including custom illustrations and icons (using free resources).

I’ve implemented the website using WordPress. Some pages are missing content as the project was put on hold because of the pandemic.